New
York, February 11, 2004 - the m·a·c aids fund, the charitable
arm of m·a·c, the rule-breaking professional cosmetics
company, named Boy George together with Christina Aguilera,
Missy Elliott, Linda Evangelista and Chloë Sevigny as
the latest spokespeople for the new Viva Glam V lipstick
and lipgloss, the primary fund-raising tools for the m·a·c
aids fund. This year the m·a·c aids fund - which has raised
more than $32 million - marks its 10th year fighting against
hiv/aids and providing vital support to men, women and
children living with the disease.
Viva Glam V lipstick and lipglass, with 100% of sales
donated to people living with aids, in stores March. The
global ad campaign shot by michael thompson debuts april
2004.